Nathan Campbell has drawn on his public relations experience to write an article about Christians staying on message for Jesus when dealing with the media.
It is very helpful in challenging us to think about how Jesus relates to any issue before we open our mouths in any context.
He’s helpfully included some positive examples of Christians who he believes have done this well.
Here’s his intro and opening paragraphs. Read the whole article at St. Eutychus.
Well. I wrote a piece for eternity on some of the stuff I’ve posted about lately in response to Guy Mason’s piece on Sunrise, but the nature of news is that it needs to be new and it wasn’t new by the time the new Eternity came out. So rather than letting this good gear go to waste, I’m going to post it here. In three posts. Firstly, this post, is the article I sent (a slightly extended edition), and in the follow up posts I’ll share the interviews with Guy Mason from City On A Hill church in Melbourne, and Mike O’Connor from Rockhampton Pressy. Two sharp guys who are grappling with what it means to use the media as a platform for the gospel.
Here’s the article.Being on message for Jesus in Public Relations
Religion and the church are on the nose, but Jesus is still pretty popular with the average Aussie. So said the research behind last year’s Jesus All About Life campaign. Gruen Transfer panelist Todd Sampson summed the findings up as “Jesus is cool,” but the church “is letting the brand down.”
One of the foundational principles of public relations is to stay on message, to keep answers relevant to the brand. For Christians this means talking about Jesus, and our response to moral issues should be based on our relationship with him.
Read the rest at St. Eutychus.
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